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The Important AIDA-Formula Every Successful Internet Marketer Uses For Their Business

Filed Under (How-To, Internet Marketing, Listbuilding) by Maik Jaeckle on 04-04-2009

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If you want to make money online you should have one goal in your brain, converting as many of your visitors as possible into customers! In my words, Getting Visitors To Buy!

In my posting about The Secret Power Of A Squeeze Page, I explained all about. But, for making money online, you need not only a Squeeze Page (this should be the first thing your visitors should see). No, you need a Sales-Letter-Page (where you should sell your products or services), too.

At Internet Marketing, all experts are using the same, simple and time tested formula for creating successful Squeeze Pages and Sales-Letter-Pages. What I am talking about is the usage of the important AIDA-Formula!

What the AIDA-Formula is?

The AIDA-Formula is, an over the years proven and simple formula everyone uses, for creating successful Squeeze Pages and Sales-Letter-Pages. To learn all about a Squeeze Page read my posting about it by clicking on the following link:

The Secret Power Of A Squeeze Page

Why you need the AIDA-Formula?

For the most people, who never wrote an article or posting about a topic, is the process of creating one of these successful pages very difficult. Otherwise, having a small guide or blueprint by the side, which all Internet Marketers are using, makes it easy for everyone.

The Structure Of The AIDA-Formula

AIDA stands for:

A=ATTENTION: Attention is the door to your success. You have to get first the ATTENTION from your prospects trough an eyecatching Graphic and Headline like:

”Discover How To Make $ 100.000 In 30 Days With This Ebook About Website Traffic” or

”Buy One, Get One For FREE!”

I=INTEREST: Interest is the second step. You can build interest if you have the attention from someone. Give your prospects the multiple benefits of what you have to offer that will positively affect their lives, or solve a problem of them. Example:

Problem: ”How to get massive Traffic to your website for FREE?”
Soltuion:
  1. 12 secret techniques to get a top 10 ranking in the search engines
  2. How to build a network of high ranked websites which sends you traffic to your website
  3. How can you use small videos to get massive website traffic
  4. and many more…

There are two ways to show your prospects the benefits you are offering:

  1. In list form with bullets or
  2. as a small video that you embeded in your Squeeze Page! (I highly recommend this because everyone loves videos). That will boost your visitors into customers!
D=DESIRE: If you get the attention from your prospects and build interest in your offer, the next step is to build DESIRE. Create your offer to be irrestible. Try that people feel badly when they don’t order your offer like:

”A year from now, you can be living the lifestyle you desire, or you can just be another year older. It’s up to you”

Example:

  1. Provide a great guarantee (i.e. a lifetime Guarantee)
  2. Give one or more bonus that your prospects can keep, even if they don’t like your offer
  3. Build urgency that your prospects make a decision to act. Build your offers in your business to get people to act: ”NOW”. i.e.

”This Offer Is Limited To Only 50 People!”

A=ACTION: Action, the last and most important step is to close your offer with a ”Call To Action”. Tell your visitors what they have to do, ”NOW”. If you don’t tell them what they have to do, they will never click on the submit button. Use: ”Buy Your Offer NOW!” or ”Sign up for your offer, Now!” to receive the bonus.

These AIDA-Formula is useful as a guide and you should place it near your computer.

To your success!

Maik Jaeckle

Now I ask you: Do you understand why it is important using the AIDA-Formula? Feel free to leave a comment! If you don’t want to miss informative posts, subscribe to my FREE RSS Feed! Thanks!

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