Everyone who want to start an online business needs a kind of presentation where the customers can see what the business is about. There are two ways to do this. The old format as a website where the business owner place information about his product or service, contact information, biography or product details. The new format is a blog which makes the presentation more interactive for both, the blog owner and the customers.

What is a blog?

A blog is a website with regular commentary, description of events or other material such as graphics or video. It combines text, images, video and links to other blogs related to its topic. The most important part of a blog is that the readers can use the interactive format of leaving comments to an article or post.

This possibility is important to the blog owner because this way of communication builds trust and credibility and the customers have the feeling to be part of a network. The biggest advantage for an online business is that the search engines love blogs because blogs gives the search engines more and more fresh content on a regular basis.

The results herein are that the pagerank of your blog gets higher and higher by the search engines . So you can get the chance to get ranked at the top 10 search results for a keyword the easy way.

How to get a blog?

The best way to create your blog is by using a blog software with which you can manage all the things arround your blog. There is a software called „Wordpress“. You can use it for free without paying anyone a license fee. But what the hell is „Wordpress“?

What is wordpress?

Wordpress is a free publishing platform (like a dashboard) which you use when you want to work with your blogging software. It is a software script that you can download for free and install it on your web host.

You can download it here: „Wordpress“

Within the wordpress dashboard you can create and manage the look of your blog, how the posts and comments will be displayed, where you can change your blog template (theme) etc.

Why you need it?

A blog is a website where you work on a regular basis on it (writing new posts, comments and entries, upload images, videos etc.). Wordpress makes it easy for you due the features this blogging software has. If you are interested in all the features you can take a look on it here.

To build your blog about your business you will place more and more information (content) on it. With every new article or post your blog is growing and it starts a community arround your topic.

How to install it?

First Download wordpress to your hard drive and unzip it with the free software „Winzip“ if you haven’t allready. To download Winzip click on the logo.

To upload wordpress to your web host I recommend to use a free ftp-program called: „Filezilla“.

You can download it by clicking on the logo.

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What is a theme?

A theme is a template which gives your blog the look. There are many free blog templates on the internet which you can use for free. Within wordpress it’s easy to change the theme of your blog.

You have only to download the theme, save it on your hard drive, login to your wordpress and change from there your theme. Here are some web-URL’s where you can download themes for your blog.

• www.freewpthemes.net
• http://topwpthemes.com
• http://wordpress.org/extend/themes
• www.Themelab.com/free-wordpress-themes

No programming is needed and you can start in a few minutes. You have only to do some settings and you can start blogging. That is the main work when you are planning to start an online business.

Recommendation:

If you want a “Step-by-Step Guide” about:

• How to create a blog
• What kind of “Power-Tools” you need
• How to find profitable niches for your riches
• How to setup your blog as a “Cash Machine”
• How to optimize your blog for peak performance
• How to get massive traffic to your blog
• and so much more!

Take a look at:

• AtomicBlogTraffic

Summary:

You need your own domain name to have full control on your business, a web host for all the content you want to place on the internet, a blog software to manage all the things around your blog and a theme that people will remember and associate with your business. And “AtomicBlogTraffic”